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All about MBA Marketing

An MBA in Marketing is a postgraduate business program that focuses on honing skills related to marketing and advertising strategies. The course typically lasts two years and equips students with a comprehensive understanding of market research, consumer behavior, branding, and promotional techniques. Students learn to develop marketing campaigns, analyze competition, and optimize product positioning. The curriculum emphasizes digital marketing, social media, and data analytics to stay relevant in the ever-evolving business landscape. Graduates can pursue careers in marketing management, brand management, product development, and sales. The course blends theoretical concepts with practical applications, preparing students to excel in the dynamic marketing industry.

For More Info: MBA in Marketing Management Course

MBA Marketing Duration

The duration of an MBA in Marketing program typically ranges from one to two years, depending on the structure of the specific course and the academic institution offering it. In many countries, such as the United States and Canada, the standard duration for a full-time MBA program, including Marketing, is two years. These programs are often divided into four semesters or trimesters.

On the other hand, some universities offer accelerated or intensive MBA programs that can be completed in one year. These programs may have a more condensed schedule and require a higher level of commitment and workload.

Part-time or online MBA programs in Marketing may also be available, and their duration can vary based on the individual’s pace of study and the program’s flexibility.

MBA Marketing Syllabus

Semester I

Semester II

Management Concepts Cost and Management Accounting
Business Environment Marketing Management
Quantitative Techniques in Management Consumer Behaviour
Managerial Economics Production and Operations Management
Statistical Analysis and Operations Research Advertising Management
Managerial Communication Human Resource Management
Financial Management Accounting and Managerial Decisions

Semester III

Semester IV

Strategic Management Management Information System
Entrepreneurship Development Product and Brand Management
International Business Sales and Distribution Management
Industrial Marketing Integrated Marketing Communication
Retail Management Logistics and Supply Chain Management
E-Commerce Total Quality Management
Service Marketing and CRM Management Control Systems

 

MBA Marketing Subjects

Subject Description
Marketing Management Fundamentals of marketing, strategy, and planning.
Consumer Behavior Understanding consumer motivations and decision-making.
Sales and Distribution Management Sales techniques, distribution channels, and logistics.
Brand Management Building, positioning, and managing brand identities.
Market Research and Analytics Methods for gathering and analyzing market data.
Digital Marketing Strategies for online marketing and social media.
Advertising and Promotion Creating effective advertising campaigns.
Product Management Product development, launch, and lifecycle management.
Retail Management Managing retail operations and customer experiences.
International Marketing Marketing strategies in a global context.
Services Marketing Marketing intangible services and customer experiences.
Marketing Communication Effective communication strategies for marketing.
Pricing Strategies Determining product pricing and pricing models.
Strategic Marketing Long-term marketing planning and decision-making.
Customer Relationship Management (CRM) Building and managing customer relationships.
Marketing Ethics and Sustainability Ethical considerations and sustainable marketing practices.

 

Jobs and Salary of MBA Marketing Graduates

Job Role Job Description Salary Range (Approx.)
Marketing Manager Develop marketing strategies and oversee campaigns INR 6,00,000 – INR 15,00,000
Brand Manager Manage brand identity and positioning INR 7,00,000 – INR 18,00,000
Sales Manager Lead sales teams and achieve revenue targets INR 6,50,000 – INR 15,00,000
Digital Marketing Manager Oversee online marketing efforts and campaigns INR 5,50,000 – INR 14,00,000
Market Research Analyst Conduct market research and analyze data INR 4,50,000 – INR 10,00,000
Product Manager Manage product development and launch INR 6,50,000 – INR 16,00,000
Advertising Manager Create and implement advertising campaigns INR 5,00,000 – INR 12,00,000
Media Planning Manager Plan and manage media advertising strategies INR 5,50,000 – INR 14,00,000
Business Development Manager Identify new business opportunities and clients INR 6,00,000 – INR 15,00,000
Customer Relationship Manager (CRM) Build and maintain strong customer relationships INR 4,50,000 – INR 12,00,000

All about MBA Marketing: Details, Subjects, Syllabus, Best Jobs 2023All about MBA Marketing: Details, Subjects, Syllabus, Best Jobs 2023All about MBA Marketing: Details, Subjects, Syllabus, Best Jobs 2023All about MBA Marketing: Details, Subjects, Syllabus, Best Jobs 2023

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