All about MBA Marketing
An MBA in Marketing is a postgraduate business program that focuses on honing skills related to marketing and advertising strategies. The course typically lasts two years and equips students with a comprehensive understanding of market research, consumer behavior, branding, and promotional techniques. Students learn to develop marketing campaigns, analyze competition, and optimize product positioning. The curriculum emphasizes digital marketing, social media, and data analytics to stay relevant in the ever-evolving business landscape. Graduates can pursue careers in marketing management, brand management, product development, and sales. The course blends theoretical concepts with practical applications, preparing students to excel in the dynamic marketing industry.
For More Info: MBA in Marketing Management Course
MBA Marketing Duration
The duration of an MBA in Marketing program typically ranges from one to two years, depending on the structure of the specific course and the academic institution offering it. In many countries, such as the United States and Canada, the standard duration for a full-time MBA program, including Marketing, is two years. These programs are often divided into four semesters or trimesters.
On the other hand, some universities offer accelerated or intensive MBA programs that can be completed in one year. These programs may have a more condensed schedule and require a higher level of commitment and workload.
Part-time or online MBA programs in Marketing may also be available, and their duration can vary based on the individual’s pace of study and the program’s flexibility.
MBA Marketing Syllabus
Semester I |
Semester II |
| Management Concepts | Cost and Management Accounting |
| Business Environment | Marketing Management |
| Quantitative Techniques in Management | Consumer Behaviour |
| Managerial Economics | Production and Operations Management |
| Statistical Analysis and Operations Research | Advertising Management |
| Managerial Communication | Human Resource Management |
| Financial Management | Accounting and Managerial Decisions |
Semester III |
Semester IV |
| Strategic Management | Management Information System |
| Entrepreneurship Development | Product and Brand Management |
| International Business | Sales and Distribution Management |
| Industrial Marketing | Integrated Marketing Communication |
| Retail Management | Logistics and Supply Chain Management |
| E-Commerce | Total Quality Management |
| Service Marketing and CRM | Management Control Systems |
MBA Marketing Subjects
| Subject | Description |
| Marketing Management | Fundamentals of marketing, strategy, and planning. |
| Consumer Behavior | Understanding consumer motivations and decision-making. |
| Sales and Distribution Management | Sales techniques, distribution channels, and logistics. |
| Brand Management | Building, positioning, and managing brand identities. |
| Market Research and Analytics | Methods for gathering and analyzing market data. |
| Digital Marketing | Strategies for online marketing and social media. |
| Advertising and Promotion | Creating effective advertising campaigns. |
| Product Management | Product development, launch, and lifecycle management. |
| Retail Management | Managing retail operations and customer experiences. |
| International Marketing | Marketing strategies in a global context. |
| Services Marketing | Marketing intangible services and customer experiences. |
| Marketing Communication | Effective communication strategies for marketing. |
| Pricing Strategies | Determining product pricing and pricing models. |
| Strategic Marketing | Long-term marketing planning and decision-making. |
| Customer Relationship Management (CRM) | Building and managing customer relationships. |
| Marketing Ethics and Sustainability | Ethical considerations and sustainable marketing practices. |
Jobs and Salary of MBA Marketing Graduates
| Job Role | Job Description | Salary Range (Approx.) |
| Marketing Manager | Develop marketing strategies and oversee campaigns | INR 6,00,000 – INR 15,00,000 |
| Brand Manager | Manage brand identity and positioning | INR 7,00,000 – INR 18,00,000 |
| Sales Manager | Lead sales teams and achieve revenue targets | INR 6,50,000 – INR 15,00,000 |
| Digital Marketing Manager | Oversee online marketing efforts and campaigns | INR 5,50,000 – INR 14,00,000 |
| Market Research Analyst | Conduct market research and analyze data | INR 4,50,000 – INR 10,00,000 |
| Product Manager | Manage product development and launch | INR 6,50,000 – INR 16,00,000 |
| Advertising Manager | Create and implement advertising campaigns | INR 5,00,000 – INR 12,00,000 |
| Media Planning Manager | Plan and manage media advertising strategies | INR 5,50,000 – INR 14,00,000 |
| Business Development Manager | Identify new business opportunities and clients | INR 6,00,000 – INR 15,00,000 |
| Customer Relationship Manager (CRM) | Build and maintain strong customer relationships | INR 4,50,000 – INR 12,00,000 |
