All about MBA Marketing

An MBA in Marketing is a postgraduate business program that focuses on honing skills related to marketing and advertising strategies. The course typically lasts two years and equips students with a comprehensive understanding of market research, consumer behavior, branding, and promotional techniques. Students learn to develop marketing campaigns, analyze competition, and optimize product positioning. The curriculum emphasizes digital marketing, social media, and data analytics to stay relevant in the ever-evolving business landscape. Graduates can pursue careers in marketing management, brand management, product development, and sales. The course blends theoretical concepts with practical applications, preparing students to excel in the dynamic marketing industry.

For More Info: MBA in Marketing Management Course

MBA Marketing Duration

The duration of an MBA in Marketing program typically ranges from one to two years, depending on the structure of the specific course and the academic institution offering it. In many countries, such as the United States and Canada, the standard duration for a full-time MBA program, including Marketing, is two years. These programs are often divided into four semesters or trimesters.

On the other hand, some universities offer accelerated or intensive MBA programs that can be completed in one year. These programs may have a more condensed schedule and require a higher level of commitment and workload.

Part-time or online MBA programs in Marketing may also be available, and their duration can vary based on the individual’s pace of study and the program’s flexibility.

MBA Marketing Syllabus

Semester I

Semester II

Management ConceptsCost and Management Accounting
Business EnvironmentMarketing Management
Quantitative Techniques in ManagementConsumer Behaviour
Managerial EconomicsProduction and Operations Management
Statistical Analysis and Operations ResearchAdvertising Management
Managerial CommunicationHuman Resource Management
Financial ManagementAccounting and Managerial Decisions

Semester III

Semester IV

Strategic ManagementManagement Information System
Entrepreneurship DevelopmentProduct and Brand Management
International BusinessSales and Distribution Management
Industrial MarketingIntegrated Marketing Communication
Retail ManagementLogistics and Supply Chain Management
E-CommerceTotal Quality Management
Service Marketing and CRMManagement Control Systems

 

MBA Marketing Subjects

SubjectDescription
Marketing ManagementFundamentals of marketing, strategy, and planning.
Consumer BehaviorUnderstanding consumer motivations and decision-making.
Sales and Distribution ManagementSales techniques, distribution channels, and logistics.
Brand ManagementBuilding, positioning, and managing brand identities.
Market Research and AnalyticsMethods for gathering and analyzing market data.
Digital MarketingStrategies for online marketing and social media.
Advertising and PromotionCreating effective advertising campaigns.
Product ManagementProduct development, launch, and lifecycle management.
Retail ManagementManaging retail operations and customer experiences.
International MarketingMarketing strategies in a global context.
Services MarketingMarketing intangible services and customer experiences.
Marketing CommunicationEffective communication strategies for marketing.
Pricing StrategiesDetermining product pricing and pricing models.
Strategic MarketingLong-term marketing planning and decision-making.
Customer Relationship Management (CRM)Building and managing customer relationships.
Marketing Ethics and SustainabilityEthical considerations and sustainable marketing practices.

 

Jobs and Salary of MBA Marketing Graduates

Job RoleJob DescriptionSalary Range (Approx.)
Marketing ManagerDevelop marketing strategies and oversee campaignsINR 6,00,000 – INR 15,00,000
Brand ManagerManage brand identity and positioningINR 7,00,000 – INR 18,00,000
Sales ManagerLead sales teams and achieve revenue targetsINR 6,50,000 – INR 15,00,000
Digital Marketing ManagerOversee online marketing efforts and campaignsINR 5,50,000 – INR 14,00,000
Market Research AnalystConduct market research and analyze dataINR 4,50,000 – INR 10,00,000
Product ManagerManage product development and launchINR 6,50,000 – INR 16,00,000
Advertising ManagerCreate and implement advertising campaignsINR 5,00,000 – INR 12,00,000
Media Planning ManagerPlan and manage media advertising strategiesINR 5,50,000 – INR 14,00,000
Business Development ManagerIdentify new business opportunities and clientsINR 6,00,000 – INR 15,00,000
Customer Relationship Manager (CRM)Build and maintain strong customer relationshipsINR 4,50,000 – INR 12,00,000

All about MBA Marketing: Details, Subjects, Syllabus, Best Jobs 2023All about MBA Marketing: Details, Subjects, Syllabus, Best Jobs 2023All about MBA Marketing: Details, Subjects, Syllabus, Best Jobs 2023All about MBA Marketing: Details, Subjects, Syllabus, Best Jobs 2023

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