An (MBA) program in Marketing Management provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation.
An MBA in Marketing is a graduate-level program that focuses on developing skills and knowledge in marketing and business management. The program is designed to equip students with the skills required to analyze market trends, develop and execute effective marketing strategies, manage customer relationships, and create brand value.
The curriculum of an MBA in Marketing typically includes courses in marketing research, consumer behavior, brand management, digital marketing, social media marketing, and marketing analytics. Students may also study business fundamentals such as finance, accounting, operations management, and organizational behavior. Upon completion of an MBA in Marketing, graduates are well-prepared for careers in marketing and related fields such as advertising, public relations, brand management, market research, and digital marketing. Graduates may also pursue leadership positions in marketing departments or start their own businesses.
|Course Level||Post Graduate|
|Eligibility||Bachelor’s degree with a minimum aggregate score of 50%|
|Admission Process||Entrance Exam|
|Entrance Exams||CAT, CMAT, XAT, IIFT, IBSAT|
|Types of Courses||Full Time, Part Time, Distance, Online|
|Fees||INR 3 Lakhs to INR 30 Lakhs|
|Average Salary||INR 2 Lakhs to INR 15 Lakhs|
|MBA in Marketing Job Profiles||Sales Manager, Brand Manager, Product Manager, Marketing Executive, Digital Marketing Executive|
There are several reasons why someone might choose to study for an MBA in Marketing:
There are several types of MBA in Marketing courses that are available, including:
MBA in Marketing programs typically offer a range of specializations to allow students to tailor their studies to their specific career goals. Here are some of the common specializations offered in MBA in Marketing programs:
The admission process for an MBA in Marketing program may vary depending on the school and country, but typically it involves the following steps:
The eligibility criteria for MBA in Marketing may vary depending on the school and country, but generally, the following requirements need to be fulfilled:
|GMAT (Graduate Management Admission Test)||Exam duration: 3.5 hours. Exam sections: Analytical Writing Assessment, Integrated Reasoning, Quantitative Reasoning, and Verbal Reasoning. Score range: 200-800|
|GRE (Graduate Record Examination)||Exam duration: 3 hours 45 minutes. Exam sections: Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Score range: 130-170 for each section|
|CAT (Common Admission Test)||Exam duration: 3 hours. Exam sections: Verbal Ability and Reading Comprehension, Data Interpretation and Logical Reasoning, and Quantitative Ability. Score range: percentile-based|
|XAT (Xavier Aptitude Test)||Exam duration: 3 hours. Exam sections: Verbal and Logical Ability, Decision Making, Quantitative Ability and Data Interpretation, and General Knowledge. Score range: percentile-based|
|MAT (Management Aptitude Test)||Exam duration: 2.5 hours. Exam sections: Language Comprehension, Intelligence and Critical Reasoning, Data Analysis and Sufficiency, Mathematical Skills, and Indian and Global Environment. Score range: percentile-based|
|CMAT (Common Management Admission Test)||Exam duration: 3 hours. Exam sections: Quantitative Techniques and Data Interpretation, Logical Reasoning, Language Comprehension, and General Awareness. Score range: percentile-based|
|IGNOU (Indira Gandhi National Open University)||Rs. 31,500||2 years||Bachelor’s degree in any discipline|
|Symbiosis Centre for Distance Learning||Rs. 37,000-43,000 per semester||2 years||Bachelor’s degree in any discipline|
|IMT-CDL (Institute of Management Technology – Centre for Distance Learning)||Rs. 1,25,000||2 years||Bachelor’s degree in any discipline|
|NMIMS (Narsee Monjee Institute of Management Studies) Global Access School for Continuing Education||Rs. 77,000-1,80,000||2 years||Bachelor’s degree in any discipline|
|Amity Directorate of Distance and Online Education||Rs. 1,47,500||2 years||Bachelor’s degree in any discipline|
|Bharathidasan University Centre for Distance Education||Rs. 22,500||2 years||Bachelor’s degree in any discipline|
|Management Concepts||Cost and Management Accounting|
|Business Environment||Marketing Management|
|Quantitative Techniques in Management||Consumer Behaviour|
|Managerial Economics||Production and Operations Management|
|Statistical Analysis and Operations Research||Advertising Management|
|Managerial Communication||Human Resource Management|
|Financial Management||Accounting and Managerial Decisions|
|Strategic Management||Management Information System|
|Entrepreneurship Development||Product and Brand Management|
|International Business||Sales and Distribution Management|
|Industrial Marketing||Integrated Marketing Communication|
|Retail Management||Logistics and Supply Chain Management|
|E-Commerce||Total Quality Management|
|Service Marketing and CRM||Management Control Systems|
|MBA Marketing Core subjects||MBA Marketing Elective Subjects|
|Management Concepts||Advertising Management|
|Management Information Systems||International Marketing|
|Marketing Management||Business Marketing Operations|
|Accounting and Managerial Decisions||New Product Development and Marketing|
|Strategic Management||Integrated Marketing Communications|
|Human Resource Management||Salesforce Management|
|Business Environment||Marketing Research|
Here are some project ideas for MBA Marketing students in college:
An MBA in Marketing can offer a promising career path in India, as marketing plays a crucial role in the success of businesses across industries. Here are some potential career opportunities that an MBA in Marketing can provide in India:
|Analytical Skills||The ability to collect, analyze, and interpret data to make informed decisions. This includes skills in data analysis, research methods, and statistical analysis.|
|Communication Skills||The ability to communicate effectively with customers, employees, and stakeholders. This includes skills in public speaking, writing, and interpersonal communication.|
|Creative Thinking||The ability to think outside the box and come up with innovative ideas for marketing campaigns and strategies.|
|Leadership Skills||The ability to lead teams and motivate others toward achieving marketing goals. This includes skills in delegation, team-building, and conflict resolution.|
|Market Research||The ability to conduct market research to understand consumer behavior, preferences, and market trends. This includes skills in survey design, data analysis, and market segmentation.|
|Marketing Strategy||The ability to develop and implement effective marketing strategies to promote products and services. This includes skills in brand management, product development, and marketing mix planning.|
|Project Management||The ability to manage projects from start to finish, including planning, execution, and evaluation. This includes skills in time management, budgeting, and project coordination.|
|Sales Skills||The ability to sell products and services, including skills in negotiation, persuasion, and relationship-building.|
|Technology Skills||The ability to use and leverage technology tools and platforms for marketing purposes. This includes skills in social media, email marketing, and website design.|
|Factor||MBA in Marketing||Master of Marketing|
|Degree Type||Professional Degree||Academic degree|
|Focus||Business administration with a marketing focus||Marketing theory and strategy|
|Curriculum||Includes core business courses (e.g. finance, accounting, operations) along with marketing-specific courses||Focuses primarily on marketing-specific courses|
|Course Duration||Typically 2 years||Typically 1-2 years|
|Program Format||Full-time, part-time, or online||Full-time, part-time, or online|
|Target Audience||Individuals interested in a broad understanding of business and marketing||Individuals interested in in-depth knowledge of marketing|
|Career Opportunities||General business management and marketing management roles||Marketing management roles, brand management, advertising, public relations, market research, digital marketing, etc.|
|Admission Requirements||Undergraduate degree and work experience||Undergraduate degree|
|Cost||Higher tuition costs due to additional business courses||Lower tuition costs|
|Salary Potential||Higher earning potential due to broader business knowledge||Potentially lower earning potential, but the more focused career path|
|Job Profile||Salary Package (in INR)|
|Digital Marketing Manager||5,51,180|
|Senior Marketing Manager||13,00,055|
|Product Marketing Manager||1,180,533|
|Business Development Executive||3,00,280|
|Business Development Manager||6,03,726|
What is an MBA in Marketing?
An MBA in Marketing is a postgraduate degree that provides advanced business and marketing education to individuals interested in pursuing careers in marketing management, brand management, advertising, and related fields.
What are the prerequisites for pursuing an MBA in Marketing?
The prerequisites for pursuing an MBA in Marketing typically include a bachelor’s degree in any field, along with some work experience in marketing or related areas.
What are the core courses in an MBA in Marketing program?
The core courses in an MBA in Marketing program typically include marketing management, consumer behavior, market research, brand management, advertising, sales management, and digital marketing.
What are the benefits of pursuing an MBA in Marketing?
The benefits of pursuing an MBA in Marketing include a deep understanding of marketing principles and techniques, enhanced business acumen, strong leadership skills, and improved career prospects in the marketing field.
What are the career opportunities available after completing an MBA in Marketing?
The career opportunities available after completing an MBA in Marketing include marketing manager, brand manager, advertising manager, market research analyst, digital marketing manager, and sales manager.
What is the duration of an MBA in Marketing program?
The duration of an MBA in a Marketing program typically ranges from one to two years, depending on the program and the institution.
What are the admission requirements for an MBA in Marketing program?
The admission requirements for an MBA in Marketing program typically include a bachelor’s degree, work experience, GMAT or GRE scores, transcripts, letters of recommendation, and a statement of purpose.
What is the average salary of an MBA in Marketing graduate?
The average salary of an MBA in Marketing graduate varies depending on the industry, job role, and location. However, the average salary ranges from $75,000 to $100,000 per year.
Which are the top MBA in Marketing programs?
The top MBA in Marketing programs include Harvard Business School, Stanford Graduate School of Business, Wharton School of the University of Pennsylvania, Kellogg School of Management, and Sloan School of Management.
Can I pursue an MBA in Marketing online?
Yes, several universities and business schools offer MBA in Marketing programs online. These programs provide the same curriculum as on-campus programs but offer more flexibility in terms of scheduling and location.
United Correspondence College (UCC) is located in Bangalore, Karnataka, India. But UCC helps students to opt for MBA distance education in Bangalore and across the country. Along with MBA, the UCC team does the counseling for all the teaching courses like D.Ed, B.Ed, B.P.Ed and additionally for the engineering courses, diploma courses, management courses, IT courses, Science courses, traditional and other courses.
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