What is Strategic Planner?
A strategic planner is a professional responsible for developing and implementing a company’s long-term strategy. They work closely with senior executives and other key stakeholders to identify the company’s goals, strengths, weaknesses, opportunities, and threats.
The strategic planner analyzes market trends, consumer behavior, and industry competition to formulate plans that can lead to business growth, increased profitability, and sustainable success. They also assess the company’s resources and capabilities to determine the feasibility and effectiveness of different strategies.
Once the strategic plan is developed, the strategic planner works with other teams to implement it and monitors progress to ensure that the company is on track to achieve its goals. They may also make adjustments to the plan as needed to adapt to changing market conditions or internal factors.
How to become Strategic Planner?
Becoming a strategic planner typically requires a combination of education, skills, and experience. Here are some steps you can take to become a strategic planner:
- Earn a relevant degree: Many strategic planners hold a degree in business, marketing, economics, or a related field. Some employers may also require a master’s degree or an MBA.
- Gain relevant experience: To become a strategic planner, you’ll need to have a deep understanding of the industry you work in. You can gain relevant experience by working in roles such as marketing, finance, or business development.
- Develop analytical skills: As a strategic planner, you’ll need to be able to analyze data and make informed decisions. Developing strong analytical skills is essential, as you’ll need to be able to identify trends, forecast future performance, and measure the success of your strategies.
- Hone your communication skills: As a strategic planner, you’ll need to be able to communicate your plans and ideas clearly to stakeholders, including senior executives and other team members. Developing strong communication skills is essential to your success in this role.
- Stay up-to-date with industry trends: To be an effective strategic planner, you’ll need to stay up-to-date with industry trends and changes in the business environment. This may involve attending conferences, reading industry publications, and networking with other professionals.
- Consider certification: There are several certifications available for strategic planners, such as the Strategic Planning Professional (SPP) certification offered by the Association for Strategic Planning. While certification is not always required, it can demonstrate your expertise and commitment to the field.
Strategic Planner: Eligibility
The eligibility requirements for becoming a strategic planner may vary depending on the employer and the industry you wish to work in. However, here are some general eligibility criteria that can help you to become a strategic planner:
- Education: Most employers prefer strategic planners to have a bachelor’s degree in business administration, marketing, economics, or a related field. Some may also require a master’s degree or an MBA.
- Relevant experience: Employers often prefer candidates who have previous experience in related fields such as marketing, finance, or business development. It is important to have a good understanding of the industry in which you wish to work, including its trends, challenges, and opportunities.
- Analytical skills: Strategic planners must be able to analyze data and make informed decisions. Candidates should have strong analytical skills, including the ability to identify trends, forecast future performance, and measure the success of their strategies.
- Communication skills: Strategic planners must be able to communicate their plans and ideas effectively to stakeholders, including senior executives and other team members. Candidates should have strong communication skills, both verbal and written.
- Attention to detail: Strategic planners must pay attention to the details of their plans, as even small mistakes can have significant consequences. Candidates should have strong attention to detail and be able to work well under pressure.
- Professional certification: Some employers prefer candidates with professional certification in strategic planning, such as the Strategic Planning Professional (SPP) certification offered by the Association for Strategic Planning. Certification can demonstrate your expertise and commitment to the field.
Benefits of Becoming a Strategic Planner
Becoming a strategic planner can offer several benefits, including:
- Career growth: A career as a strategic planner offers opportunities for career growth and advancement. As you gain experience and develop your skills, you can move into higher-level roles with more responsibility and higher pay.
- Job security: Strategic planners are in high demand, particularly in industries that are undergoing significant changes or facing intense competition. As such, there is often a high degree of job security in this field.
- Challenging work: Strategic planning is a challenging field that requires you to stay up-to-date with industry trends and changes in the business environment. This can be intellectually stimulating and rewarding work for those who enjoy problem-solving and critical thinking.
- Variety of industries: Strategic planners can work in a variety of industries, including healthcare, finance, marketing, and technology. This offers a broad range of opportunities to apply your skills and expertise.
- Impactful work: As a strategic planner, you will be responsible for developing plans and strategies that can have a significant impact on the success of a company. This can be a fulfilling and rewarding aspect of the job.
- Collaboration: Strategic planners work closely with other teams and stakeholders to develop and implement plans. This offers opportunities to collaborate with others and build relationships across the organization.
Roles and Responsibility of Strategic Planner
The roles and responsibilities of a strategic planner may vary depending on the industry, organization, and specific job requirements. However, here are some general roles and responsibilities of a strategic planner:
- Conduct research: A strategic planner is responsible for gathering and analyzing data to identify trends, threats, and opportunities in the market. This may include conducting market research, analyzing financial data, and monitoring industry trends.
- Develop strategic plans: A strategic planner is responsible for developing strategic plans that outline the company’s goals, objectives, and key performance indicators (KPIs). This may involve working with other departments, such as marketing, finance, and operations, to develop plans that align with the company’s overall vision and mission.
- Monitor performance: A strategic planner is responsible for monitoring the performance of the company’s strategic plans and making adjustments as needed. This may involve conducting regular performance reviews and analyzing data to identify areas for improvement.
- Identify new opportunities: A strategic planner is responsible for identifying new opportunities for growth and expansion, such as new markets or product lines. This may involve conducting research and analysis to determine the feasibility and potential ROI of new initiatives.
- Communicate with stakeholders: A strategic planner is responsible for communicating the company’s strategic plans and progress to stakeholders, including senior executives, board members, and other team members. This may involve preparing presentations, reports, and other communication materials.
- Manage budgets: A strategic planner is responsible for managing budgets related to strategic initiatives, ensuring that resources are allocated effectively and efficiently to achieve the company’s goals.
Jobs and Salary of Strategic Planner
|Job Title||Salary Range (per annum)|
|Strategic Planner||INR 3,00,000 – INR 12,00,000|
|Business Strategy Analyst||INR 4,00,000 – INR 10,00,000|
|Senior Strategic Planner||INR 8,00,000 – INR 25,00,000|
|Strategic Planning Manager||INR 10,00,000 – INR 30,00,000|
|Director of Strategic Planning||INR 20,00,000 – INR 50,00,000|
Strategic Planner: FAQs
Q: What is a strategic planner?
A: A strategic planner is a professional who is responsible for developing and implementing strategic plans for organizations. They analyze market trends, assess the strengths and weaknesses of the organization, identify opportunities for growth, and make recommendations for long-term success.
Q: What skills do I need to become a strategic planner?
A: The skills required to become a strategic planner include analytical thinking, problem-solving, communication, leadership, and project management. You should also have a strong understanding of market trends, business strategy, and financial analysis.
Q: What is the role of a strategic planner in an organization?
A: The role of a strategic planner is to identify and develop strategies that will help an organization achieve its long-term goals. They analyze market trends, assess the strengths and weaknesses of the organization, identify opportunities for growth, and make recommendations for long-term success. They also oversee the implementation of strategic plans and monitor progress towards goals.
Q: What are the benefits of having a strategic planner in an organization?
A: Having a strategic planner in an organization can provide numerous benefits, including a clear vision for the future, increased efficiency and effectiveness, better decision-making, improved communication, and a competitive advantage in the market.
Q: What are the different types of strategic plans?
A: There are several different types of strategic plans, including corporate strategy, business unit strategy, functional strategy, and operational strategy. Corporate strategy focuses on the overall direction of the organization, while business unit strategy focuses on specific business units within the organization. Functional strategy focuses on specific functional areas such as marketing or human resources, while operational strategy focuses on day-to-day operations.
Q: How do you develop a strategic plan?
A: To develop a strategic plan, you should start by conducting a SWOT analysis to identify the organization’s strengths, weaknesses, opportunities, and threats. Then, you should develop a mission statement and set long-term goals based on the analysis. Next, you should identify specific strategies and tactics to achieve these goals, and develop an implementation plan. Finally, you should monitor progress and make adjustments as needed.
Q: How do you measure the success of a strategic plan?
A: The success of a strategic plan can be measured using key performance indicators (KPIs) that are aligned with the goals of the plan. These KPIs can be financial or non-financial, and should be regularly monitored and evaluated to determine whether the plan is on track to achieving its goals. If necessary, adjustments can be made to the plan to improve its effectiveness.