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An MBA in finance and marketing management is a specialization in finance that can prove to be invaluable. It is a career field that requires one to possess skills in mathematics, economics, and Marketing.
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ToggleAn online Master of Business Administration (MBA) with a specialization in Finance and Marketing Management is a comprehensive program designed to equip students with the knowledge and skills necessary to excel in these two crucial areas of business. This program provides individuals with the flexibility to pursue their education while maintaining their professional and personal commitments.
The Finance specialization within the MBA program focuses on financial analysis, investment management, risk assessment, and strategic financial decision-making. Students gain a deep understanding of financial markets, financial modeling, and corporate finance, enabling them to navigate complex financial landscapes and make informed decisions that drive business success. The curriculum often includes courses such as Financial Management, Investment Analysis, Corporate Valuation, and Risk Management.
The Marketing Management specialization, on the other hand, delves into the intricacies of market research, consumer behavior, brand management, and marketing strategy. Students learn to develop effective marketing campaigns, analyze market trends, and leverage digital marketing tools to create impactful brand experiences. Key courses in this specialization may include Marketing Research, Brand Management, Digital Marketing, and Consumer Behavior.
The online format of this MBA program offers several advantages. It provides flexibility in terms of scheduling, allowing students to access course materials and participate in discussions at their convenience. Online platforms also facilitate collaboration and networking opportunities with professionals from diverse backgrounds, enhancing the overall learning experience. Additionally, online programs often offer accelerated options, enabling students to complete their degrees in a shorter timeframe.
Completing an MBA in Finance and Marketing Management opens up a wide range of career opportunities. Graduates can pursue roles such as financial analyst, investment manager, marketing manager, brand strategist, or consultant in various industries, including finance, consulting, technology, and consumer goods.
Course level | Post-graduation |
Full form | Master of Business Administration in Finance and Marketing Management |
Duration | 2 years |
Examination type | Semester |
Eligibility | Bachelor’s Degree with 50% Aggregate |
Admission process | Entrance-based/Merit |
Course fee | INR 12,000-12 Lacs |
Average salary | INR 2-7 Lacs per annum |
Top recruiting companies | Tata Mahindra, Royal Bank of Scotland (RBS), Biocon, HCL, etc. |
Job positions | Marketing Executive, Relationship Manager, Finance Analyst, Business Analyst, etc. |
The following are the eligibility criteria for getting admission to Distance MBA in Finance and Marketing Management.
Entrance Exam | Description |
GMAT (Graduate Management Admission Test) | Widely accepted by business schools worldwide, the GMAT assesses analytical writing, integrated reasoning, quantitative reasoning, and verbal reasoning skills. It measures aptitude for business and management studies. |
GRE (Graduate Record Examination) | The GRE is a widely accepted exam for graduate programs, including MBA programs. It assesses verbal reasoning, quantitative reasoning, and analytical writing skills. It tests general aptitude and is not specifically designed for business studies. |
CAT (Common Admission Test) | Primarily used for admission to Indian Institutes of Management (IIMs) and other premier business schools in India, the CAT measures quantitative aptitude, data interpretation, verbal ability, and logical reasoning. |
XAT (Xavier Aptitude Test) | Conducted by XLRI on behalf of the Xavier Association of Management Institutes, XAT is accepted by numerous management institutes in India. It assesses verbal ability, quantitative ability, data interpretation, general knowledge, and analytical reasoning. |
CMAT (Common Management Admission Test) | Conducted by the National Testing Agency (NTA) in India, CMAT evaluates quantitative techniques, logical reasoning, language comprehension, and general awareness. It is accepted by various management institutes in India. |
MAT (Management Aptitude Test) | Conducted by the All India Management Association (AIMA), MAT assesses analytical and logical reasoning, language comprehension, mathematical skills, and general awareness. It is accepted by many management institutes in India and abroad. |
NMAT (NMIMS Management Aptitude Test) | Conducted by the Graduate Management Admission Council (GMAC), NMAT is accepted by NMIMS University and other participating institutes in India. It measures language skills, quantitative skills, and logical reasoning. |
SNAP (Symbiosis National Aptitude Test) | Conducted by Symbiosis International University, SNAP evaluates general English, analytical and logical reasoning, quantitative aptitude, and general awareness. It is accepted by various Symbiosis institutes in India. |
Semester-I |
Semester-II |
Business Communication | Human Resource Management |
Principles of Marketing | E-Business Fundamentals |
Quantitative Methods | Consumer Research |
Organizational Behavior | Retail Marketing |
Managerial Economics | Strategic Management and Business Policy |
Semester-III |
Semester-IV |
Derivatives & Risk Management | Sales and Distribution Management |
Electives | Electives |
Summer Internship | Advance IT Tools or Information System and Application |
Management of Banks & Financial Institutions | Service Marketing |
Strategic Product Management | Marketing Audit |
Multinational Finance | Emerging Marketing Concepts |
Principles of Public Relations | Rural Marketing |
Advertising and Sales Promotion | Marketing for Non-Profit Organization |
Customer Relationship Management | Viva-Voce |
Marketing Laws | International Marketing |
Supply Chain Management | Direct and Event Marketing |
Corporate Communication | Retail Buying Techniques |
College | Location |
Indian Institute of Management (IIM) Ahmedabad | Ahmedabad, Gujarat |
Sophia Online College | Bangalore, Karnataka |
Indian Institute of Management (IIM) Calcutta | Kolkata, West Bengal |
Indian Institute of Management (IIM) Lucknow | Lucknow, Uttar Pradesh |
Indian School of Business (ISB) | Hyderabad, Telangana, and Mohali, Punjab |
XLRI Xavier School of Management | Jamshedpur, Jharkhand |
Faculty of Management Studies (FMS), University of Delhi | Delhi |
S.P. Jain Institute of Management and Research (SPJIMR) | Mumbai, Maharashtra |
Management Development Institute (MDI) Gurgaon | Gurgaon, Haryana |
Indian Institute of Management (IIM) Kozhikode | Kozhikode, Kerala |
Shailesh J. Mehta School of Management (IIT Bombay) | Mumbai, Maharashtra |
Indian Institute of Management (IIM) Indore | Indore, Madhya Pradesh |
Aspect | MBA in Finance and Marketing Management | BBA in Finance and Marketing Management |
Degree Type | Postgraduate degree | Undergraduate degree |
Duration | 2 years (typically) | 3 years (typically) |
Focus | Provides advanced knowledge and specialization in finance and marketing management. Suitable for individuals with prior work experience or those seeking managerial positions. | Provides foundational knowledge and understanding of finance and marketing principles. Suitable for individuals who want to gain a broad understanding of the field and pursue entry-level roles. |
Curriculum | Includes core business subjects, advanced finance and marketing courses, strategic management, leadership development, and elective courses. Emphasizes managerial skills and application of concepts in real-world scenarios. | Covers foundational business subjects, introductory courses in finance and marketing, business communication, economics, accounting, and management principles. Provides a general overview of the field. |
Career Opportunities | Opens up a wide range of career opportunities in finance and marketing management, such as financial analyst, marketing manager, brand manager, product manager, sales manager, investment banker, and strategic planner. Provides higher-level roles and responsibilities compared to BBA graduates. | Provides entry-level positions in finance and marketing departments of organizations, such as financial analyst, marketing coordinator, sales executive, market research analyst, and business development associate. |
Prerequisites | Usually requires a bachelor’s degree in any discipline from a recognized university. Some programs may require work experience, entrance exams (such as GMAT/CAT), and specific undergraduate prerequisites. | Requires completion of high school or equivalent with a focus on commerce, business studies, or related subjects. Some colleges may have specific eligibility criteria based on academic performance or entrance exams. |
Specializations | Some MBA programs offer the opportunity to specialize further in areas such as investment banking, corporate finance, marketing research, digital marketing, brand management, or international marketing. | BBA programs generally provide a broad-based education without specific specializations, but some institutions may offer elective courses to explore specific areas of interest. |
Salary Potential | MBA graduates typically command higher salaries due to their advanced knowledge, specialization, and managerial positions. Salary growth potential is higher in the long run. | BBA graduates usually start with entry-level positions and earn relatively lower salaries compared to MBA graduates. Salary growth is dependent on gaining experience and advancing to higher-level roles. |
Career Option | Job Prospect | Salary Range (Approximate) |
Marketing Manager | High | ₹7,00,000 – ₹20,00,000 per year |
Financial Analyst | High | ₹5,00,000 – ₹15,00,000 per year |
Brand Manager | High | ₹6,00,000 – ₹18,00,000 per year |
Sales Manager | High | ₹6,00,000 – ₹20,00,000 per year |
Investment Banker | High | ₹8,00,000 – ₹30,00,000 per year |
Product Manager | High | ₹7,00,000 – ₹25,00,000 per year |
Market Research Analyst | Moderate | ₹4,00,000 – ₹10,00,000 per year |
Business Development Manager | Moderate | ₹5,00,000 – ₹15,00,000 per year |
Financial Manager | Moderate | ₹7,00,000 – ₹20,00,000 per year |
Marketing Research Manager | Moderate | ₹6,00,000 – ₹15,00,000 per year |
Corporate Finance Manager | Moderate | ₹7,00,000 – ₹25,00,000 per year |
Digital Marketing Manager | Moderate | ₹6,00,000 – ₹18,00,000 per year |
Top Recruiters |
Accenture |
Deloitte |
Ernst & Young |
Goldman Sachs |
HSBC |
Procter & Gamble |
Amazon |
Johnson & Johnson |
PepsiCo |
Microsoft |
Citibank |
Unilever |
IBM |
J.P. Morgan |
Q: What is the duration of an MBA in Finance and Marketing Management program?
A: The duration of an MBA in Finance and Marketing Management program is typically 2 years for full-time programs. However, the duration may vary depending on the institution and the program structure.
Q: What are the key skills developed through an MBA in Finance and Marketing Management?
A: An MBA in Finance and Marketing Management helps develop key skills such as financial analysis, strategic planning, marketing strategies, market research, leadership, decision-making, communication, and project management.
Q: Can I pursue an MBA in Finance and Marketing Management without prior work experience?
A: Yes, many MBA programs accept candidates without prior work experience. However, some programs may prefer applicants with work experience, especially for executive or part-time MBA programs.
Q: What are the job prospects after completing an MBA in Finance and Marketing Management?
A: Job prospects for MBA graduates in Finance and Marketing Management are generally strong. Graduates can explore careers in marketing management, financial analysis, brand management, sales management, investment banking, product management, market research analysis, business development, and more.
Q: What is the difference between an MBA in Finance and an MBA in Finance and Marketing Management?
A: An MBA in Finance typically focuses solely on financial management, investment analysis, and related areas. On the other hand, an MBA in Finance and Marketing Management combines both finance and marketing coursework, providing students with a broader skill set and preparing them for roles that require understanding and integration of both disciplines.
Q: Is it necessary to take an entrance exam to get admission to an MBA in Finance and Marketing Management program?
A: Many MBA programs, including those in Finance and Marketing Management, require applicants to take entrance exams such as the GMAT (Graduate Management Admission Test) or the CAT (Common Admission Test) in India. However, the specific entrance exam requirements may vary depending on the institution and country.
Q: Can I pursue an MBA in Finance and Marketing Management through distance education or online learning?
A: Yes, there are several institutions that offer MBA programs in Finance and Marketing Management through distance education or online learning formats. These programs provide flexibility for working professionals or those unable to attend traditional on-campus classes.
Q: What are the typical subjects or courses covered in an MBA in Finance and Marketing Management program?
A: The subjects or courses covered in an MBA in Finance and Marketing Management program may include financial management, marketing management, strategic management, investment analysis, market research, brand management, consumer behavior, corporate finance, advertising, sales management, and digital marketing, among others.
Q: Can I specialize further within an MBA in Finance and Marketing Management program?
A: Some MBA programs offer the opportunity for specialization within Finance and Marketing Management. Specializations may include areas such as investment banking, corporate finance, marketing research, digital marketing, brand management, or international marketing.
Q: What is the average salary for MBA graduates in Finance and Marketing Management?
A: The average salary for MBA graduates in Finance and Marketing Management can vary depending on factors such as experience, industry, location, and job role. Generally, MBA graduates in this field can expect competitive salaries, with potential earnings ranging from mid-level to high-level positions.
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