The Master of Business Administration (Agri Business) is a two-year full time residential post-graduate degree program farm operations management and marketing, as well as the production.
An online MBA in Agriculture and Marketing Management is a specialized program designed to provide students with the knowledge and skills necessary to excel in the agriculture industry while also developing a strong foundation in marketing principles. This unique combination of subjects prepares graduates for leadership roles in agribusinesses, agricultural marketing firms, and related organizations.
The program typically covers a range of subjects including agricultural economics, farm management, supply chain management, market research, consumer behavior, strategic marketing, and digital marketing. Students gain a deep understanding of the agricultural sector, including trends, challenges, and opportunities, as well as the ability to apply marketing strategies to promote agricultural products effectively.
One of the key advantages of pursuing an online MBA in Agriculture and Marketing Management is the flexibility it offers. Online programs allow students to study at their own pace and from any location, making it ideal for working professionals or individuals with other commitments. This flexibility allows students to balance their studies with their personal and professional responsibilities.
Additionally, online MBA programs often incorporate interactive learning methods such as case studies, simulations, and group projects, enabling students to apply their knowledge to real-world scenarios. This hands-on approach enhances critical thinking, problem-solving, and decision-making skills, which are highly valued in the agriculture and marketing sectors.
Furthermore, an online MBA in Agriculture and Marketing Management provides networking opportunities with industry professionals, fellow students, and alumni through online forums, discussion boards, and virtual events. These connections can be invaluable for career advancement and can lead to internships, job placements, or collaborations.
Upon completion of the program, graduates are equipped with a well-rounded skill set that combines agricultural expertise with marketing acumen. They are prepared to pursue a wide range of career paths such as agricultural marketing manager, product manager, market research analyst, supply chain manager, or consultant in both agricultural and marketing organizations.
|Program Duration||Typically 2 years|
|Specialization||Agriculture and Marketing Management|
|Core Subjects||Agricultural Economics, Farm Management, Supply Chain Management, Market Research, Consumer Behaviour|
|Marketing Focus||Strategic Marketing, Digital Marketing|
|Online Learning Format||Flexible, self-paced study with virtual classes and resources|
|Interactive Learning Methods||Case studies, simulations, group projects|
|Networking Opportunities||Online forums, discussion boards, virtual events|
|Career Options||Agricultural Marketing Manager, Product Manager, Market Research Analyst, Supply Chain Manager|
|Industry Exposure||Understanding of the agriculture sector, trends, challenges, and opportunities|
|Skills Developed||Critical thinking, problem-solving, decision-making|
|Application of Marketing Strategies||Promoting agricultural products effectively|
|Flexible Study Schedule||Ideal for working professionals and individuals with other commitments|
|GMAT (Graduate Management||A standardized exam that assesses analytical writing, integrated reasoning, quantitative, and|
|Admission Test)||verbal skills. It is widely accepted by business schools globally, including MBA programs in|
|Agriculture and Marketing Management.|
|GRE (Graduate Record||Another standardized exam that measures verbal reasoning, quantitative reasoning, and analytical|
|Examination)||writing skills. Some MBA programs may accept GRE scores as an alternative to the GMAT.|
|CAT (Common Admission Test)||A highly competitive exam conducted in India for admission to various MBA programs. While not|
|specific to Agriculture and Marketing Management, it is accepted by many institutions offering|
|MBA programs in this field.|
|MAT (Management Aptitude||A national-level entrance exam in India for admission to MBA programs. It assesses the candidate’s|
|Test)||knowledge in areas such as language comprehension, mathematical skills, data analysis, and|
|XAT (Xavier Aptitude Test)||Conducted by XLRI Jamshedpur, XAT is a national-level exam in India accepted by several MBA|
|programs. It evaluates the candidate’s aptitude in areas like English language skills, logical|
|reasoning, quantitative ability, and general awareness.|
|Subject Code||Subject Type||Subject Name|
|MAMM-101||Theory||Accounting for Business Decisions|
|MAMM-102||Theory||Basic of Marketing|
|MAMM-103||Theory||Business Research Methods|
|MAMM-104||Theory||Economics Analysis for Business Decisions|
|MAMM-105||Theory||Legal Aspects of Business|
|Subject Code||Subject Type||Subject Name|
|MAMM-203||Theory||Human Resource Management|
|MAMM-205||Theory||Management Information System|
|MAMM-206||Theory||Operation and Supply Chain Management|
|Subject Code||Subject Type||Subject Name|
|MAMM-302||Theory||Enterprise Performance Management|
|MAMM-303||Theory||Startup and New Venture Management|
|MAMM-304||Theory||(Specialization Paper 1)|
|MAMM-305||Theory||(Specialization Paper 2)|
|MAMM-306||Theory||(Specialization Paper 3)|
|Subject Code||Subject Type||Subject Name|
|MAMM-401||Theory||Managing for Sustainability|
|MAMM-404||Theory||(Specialization Paper 1)|
|MAMM-406||Theory||(Specialization Paper 3)|
|Indian Institute of Management||Ahmedabad, Gujarat|
|Sophia Online College||Bangalore, Karnataka|
|Xavier School of Management||Jamshedpur, Jharkhand|
|Institute of Rural Management||Anand, Gujarat|
|National Institute of Agricultural Extension Management||Hyderabad, Telangana|
|Amity Business School||Noida, Uttar Pradesh|
|Chaudhary Charan Singh Haryana Agricultural University||Hisar, Haryana|
|Rajendra Agricultural University||Samastipur, Bihar|
|Sam Higginbottom University of Agriculture, Technology and Sciences||Allahabad, Uttar Pradesh|
|Marathwada Krishi Vidyapeeth||Parbhani, Maharashtra|
|Aspect||MBA in Agriculture and Marketing Management||MSc in Agriculture|
|Degree Offered||Master of Business Administration||Master of Science|
|Focus||Business and Management in Agriculture||Technical and Scientific Aspects of Agriculture|
|Program Content||Business subjects (marketing, finance, management, strategy) with a focus on the agricultural industry||Scientific and technical subjects related to agriculture (crop science, soil science, agronomy, genetics, agricultural economics, etc.)|
|Skill Development||Business acumen, leadership, strategic thinking, decision-making, marketing, and management skills||Technical expertise in various aspects of agriculture, research skills, data analysis, problem-solving|
|Career Opportunities||Managerial and leadership roles in agribusiness, agricultural marketing, supply chain management, rural development, entrepreneurship||Research and technical roles in agricultural research organizations, government agencies, educational institutions, consulting firms, and NGOs|
|Industry Exposure||Emphasizes understanding the business side of the agricultural industry, including market dynamics, consumer behavior, and strategic planning||Focuses on practical fieldwork, laboratory work, and research in agricultural sciences to gain in-depth knowledge of farming practices, crop production, and agro-based technologies|
|Entrepreneurship Focus||Encourages entrepreneurial thinking and skills to start and manage agricultural enterprises||Less emphasis on entrepreneurship, but still provides a foundation for entrepreneurship in the agricultural sector|
|Duration||Typically 2 years||Typically 2 years or more, depending on the specialization and research component|
|Admission Requirements||Bachelor’s degree, entrance exam scores (such as CAT, GMAT, etc.), work experience (sometimes preferred)||Bachelor’s degree in agriculture or related field, entrance exam scores (such as ICAR AIEEA, etc.), and sometimes work experience (depending on the university)|
|Scope for Further Studies||Doctorate (Ph.D.) in Agricultural Business Management, other specialized Ph.D. programs related to agriculture||Doctorate (Ph.D.) in specialized areas of agriculture, research-based Ph.D. programs in agricultural sciences|
|Salary Potential||Potential for high salaries in managerial positions in agribusiness and related sectors, depending on experience and industry||Salary potential varies based on job roles, with opportunities in research, teaching, government positions, and industry positions|
|Career Option||Job Description||Salary Range (Approximate)|
|Agribusiness Manager||Overseeing and managing operations in agribusiness firms||INR 6-15 lakhs per annum|
|Marketing Manager||Developing and implementing marketing strategies for agriculture products/services||INR 7-20 lakhs per annum|
|Brand Manager||Building and managing the brand image and reputation for agricultural products||INR 8-25 lakhs per annum|
|Rural Marketing Manager||Designing and executing marketing campaigns targeting rural areas||INR 7-18 lakhs per annum|
|Supply Chain Manager||Managing the flow of agricultural products from production to distribution||INR 6-15 lakhs per annum|
|Market Research Analyst||Conducting market research, analyzing data, and providing insights for agricultural products||INR 5-12 lakhs per annum|
|Business Development Manager||Identifying new business opportunities, building client relationships, and expanding the customer base||INR 7-20 lakhs per annum|
|Product Manager||Managing the development and launch of new agricultural products||INR 8-25 lakhs per annum|
|Agri-startup Entrepreneur||Starting and managing an agricultural startup or agribusiness venture||Salary varies based on the success of the venture|
|Godrej Agrovet Limited|
|Mahindra & Mahindra|
|Hindustan Unilever Limited|
|DCM Shriram Industries|
What is the duration of an MBA in Agriculture and Marketing Management program?
The duration of an MBA in Agriculture and Marketing Management program is typically two years, consisting of four semesters. However, the duration may vary depending on the university or institution offering the program.
Can I pursue an MBA in Agriculture and Marketing Management if my undergraduate degree is not related to agriculture?
Yes, you can pursue an MBA in Agriculture and Marketing Management even if your undergraduate degree is not directly related to agriculture. Many universities and institutions offering this program consider candidates from diverse educational backgrounds. However, it’s advisable to check the specific eligibility criteria of the institution you are interested in.
What are the job prospects after completing an MBA in Agriculture and Marketing Management?
Job prospects after completing an MBA in Agriculture and Marketing Management are diverse. Graduates can find opportunities in agribusiness firms, agricultural marketing companies, supply chain management organizations, rural development agencies, research institutions, government departments, and entrepreneurial ventures in the agriculture sector. Job roles may include agribusiness manager, marketing manager, brand manager, rural marketing manager, supply chain manager, market research analyst, business development manager, and more.
Is it necessary to have work experience before pursuing an MBA in Agriculture and Marketing Management?
Work experience is not always a mandatory requirement for admission into an MBA in Agriculture and Marketing Management program. Some universities may prefer candidates with work experience, while others may admit fresh graduates. It’s recommended to check the specific admission criteria of the institution you are applying to.
Can I pursue an MBA in Agriculture and Marketing Management through distance education or online mode?
Yes, there are institutions that offer MBA in Agriculture and Marketing Management through distance education or online mode. These programs provide flexibility for working professionals or individuals who prefer remote learning. However, it’s important to ensure that the institution offering the program is recognized and accredited.
What skills are developed during an MBA in Agriculture and Marketing Management program?
An MBA in Agriculture and Marketing Management program develops a range of skills including business acumen, leadership, strategic thinking, decision-making, marketing, supply chain management, financial management, analytical skills, and communication skills. Additionally, students gain knowledge of agricultural practices, market dynamics, consumer behavior, and sustainable agriculture.
Are there any entrance exams for admission into an MBA in Agriculture and Marketing Management program?
Yes, some institutions may require candidates to appear for entrance exams as part of the admission process. Common entrance exams for MBA programs in India include CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), CMAT (Common Management Admission Test), and GMAT (Graduate Management Admission Test). Additionally, some universities may conduct their own entrance exams or consider scores from other relevant exams.
What is the difference between an MBA in Agriculture and Marketing Management and an MSc in Agriculture?
An MBA in Agriculture and Marketing Management program focuses on the business and management aspects of the agriculture industry, with an emphasis on marketing strategies, supply chain management, and agribusiness operations. On the other hand, an MSc in Agriculture program focuses more on the technical and scientific aspects of agriculture, including crop science, soil science, genetics, and agricultural research. The MBA program prepares graduates for managerial and leadership roles in the agriculture and marketing sectors, while the MSc program prepares graduates for technical and research-oriented roles in agricultural sciences.
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