Online BBA in Advertising and Branding
A BBA in Advertising and Branding is a degree program that focuses on teaching students the skills and knowledge needed to succeed in the advertising industry. This program typically takes four years to complete and includes courses in marketing, advertising, branding, communication, and business management.The distance BBA in Advertising and Branding allows students to study from the comfort of their own homes or any location of their choice without having to attend traditional on-campus classes. This type of program usually combines online classes, virtual lectures, and self-paced study materials, which gives students the flexibility to balance their studies with work or other commitments.
Some of the key topics covered in a distance BBA in Advertising and Branding program include:
- Principles of Marketing: This course covers the fundamental concepts and principles of marketing, including market research, consumer behavior, product development, pricing, distribution, and promotion.
- Advertising and Branding Strategies: This course focuses on the strategies and techniques used to create effective advertising and branding campaigns. Topics covered include creative development, media planning, message targeting, and campaign evaluation.
- Communication and Persuasion: This course teaches students how to effectively communicate and persuade audiences through various forms of media, including print, broadcast, digital, and social media.
- Business Management: This course covers the basic principles of business management, including accounting, finance, human resources, and operations management.
- Consumer Behavior: This course explores the psychological and sociological factors that influence consumer behavior and how marketers can use this knowledge to create effective marketing campaigns.
- Digital Marketing: This course covers the latest trends and strategies in digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and mobile marketing.
- Brand Management: This course focuses on the strategic management of brands, including brand identity, brand equity, and brand loyalty.
Graduates of a distance BBA in Advertising and Branding program can pursue various career paths, including advertising account executive, brand manager, creative director, media planner, public relations specialist, and marketing manager.
BBA in Advertising and Branding Distance Education Course Highlight
Some of the key highlights are listed below:
Course Name |
BBA in Advertising and Branding |
Duration |
3 years |
Eligibility Criteria |
10+2 or equivalent with 50% minimum aggregate score |
Admission Process |
Merit-based admission or entrance exam |
Course Fee |
INR 25,000 per semester |
Eligibility Criteria for the Enrollment of BBA in Advertising and Branding Distance Education
- Applicants must have completed their 10+2 or equivalent examination in any stream from a recognized board.
- They must have secured a minimum aggregate score of 50% in their 10+2 or equivalent examination.
- Some institutions may have additional requirements such as qualifying entrance exams, personal interviews, or work experience in the related field.
Why Should You Study BBA in Advertising and Branding Distance Education?
- Flexibility: Distance education provides you with the flexibility to study at your own pace, from anywhere in the world, and at any time. This allows you to balance your studies with other commitments such as work or family.
- Cost-effective: Pursuing a BBA in Advertising and Branding through distance education is generally more cost-effective than studying in a traditional classroom setting. You can save on commuting and accommodation costs, as well as course fees.
- Industry-relevant curriculum: The course curriculum for a BBA in Advertising and Branding through distance education is designed to be industry-relevant, keeping in mind the latest trends and technologies in the field of advertising and branding.
- Career opportunities: Completing a BBA in Advertising and Branding through distance education can open up a variety of career opportunities in the fields of advertising, marketing, public relations, branding, digital marketing, and more. You can work for advertising agencies, PR firms, marketing firms, digital agencies, media agencies, or corporate communication departments.
- Personalized learning: Distance education allows you to customize your learning experience according to your individual needs and preferences. You can choose your own study schedule, access online resources and materials, and interact with your instructors and peers through online forums and discussions.
Further Studies After BBA in Advertising and Branding Distance Education
- MBA in Advertising and Branding: Pursuing an MBA in Advertising and Branding can help you develop advanced skills in marketing strategy, consumer behavior, brand management, market research, and more. An MBA degree can also enhance your leadership, decision-making, and strategic thinking abilities.
- PG Diploma in Advertising: A Postgraduate Diploma in Advertising can help you gain in-depth knowledge of advertising and marketing concepts, advertising strategies, advertising campaign development, and media planning. This program can also provide you with practical skills in copywriting, graphic design, and advertising research.
- PG Diploma in Brand Management: A Postgraduate Diploma in Brand Management can help you gain specialized knowledge and skills in brand development, brand positioning, brand equity, and brand communication. This program can also teach you about consumer behavior, market research, and digital branding.
- PG Diploma in Public Relations: A Postgraduate Diploma in Public Relations can help you develop skills in public relations strategy, crisis management, media relations, and event management. This program can also teach you about corporate communication, reputation management, and stakeholder engagement.
BBA in Advertising and Branding Distance Education Job Profile and Average Salary LPA
Job Profile |
Average Salary |
Executive Assistant |
2,88,000 INR |
Business Development Executive |
3,00,000 INR |
Account Manager |
4,00,000 INR |
Marketing Executive |
6,28,000 INR |
Brand Manager |
5,00,000 INR |
BBA in Advertising and Branding Distance Education FAQS
What is BBA in Advertising and Branding distance education?
BBA in Advertising and Branding distance education is an undergraduate degree program designed to provide students with a comprehensive understanding of advertising and branding principles, practices, and strategies. The program is delivered through distance learning methods such as online classes, virtual lectures, and self-paced study materials.
What are the career opportunities after BBA in Advertising and Branding distance education?
Graduates of BBA in Advertising and Branding through distance education can work in various fields such as advertising agencies, marketing firms, public relations firms, media houses, digital marketing agencies, brand management firms, and corporate communication departments. They can work in roles such as advertising executives, marketing executives, brand managers, media planners, digital marketers, copywriters, and public relations specialists.
What is the duration of the BBA in Advertising and Branding distance education program?
The duration of the BBA in Advertising and Branding distance education program varies depending on the institution and the program. Generally, the program duration is three to four years, but some institutions may offer shorter or longer durations.
What are the eligibility criteria for BBA in Advertising and Branding distance education?
The eligibility criteria for enrolling in a BBA in Advertising and Branding distance education program may vary depending on the institution and the specific program. However, generally, applicants must have completed their 10+2 or equivalent examination in any stream from a recognized board and must have secured a minimum aggregate score of 50%.
What are the advantages of studying BBA in Advertising and Branding through distance education?
The advantages of studying BBA in Advertising and Branding through distance education include flexibility, affordability, industry-relevant curriculum, personalized learning, and career opportunities in the fields of advertising, marketing, public relations, branding, and digital marketing.