Online BBA in Advertising and Branding A Bachelor of Business Administration (BBA) in Advertising and Branding is an undergraduate degree […]
A Bachelor of Business Administration (BBA) in Advertising and Branding is an undergraduate degree program that prepares students for careers in advertising and branding by providing a solid foundation in business principles, marketing, communication, and creative design.
An online BBA in Advertising and Branding typically takes 4 years to complete and includes courses in subjects such as marketing research, consumer behavior, advertising principles, brand management, creative design, digital marketing, and media planning.
Students may also have the opportunity to participate in internships or hands-on projects to gain practical experience in the field.
Graduates of an online BBA in Advertising and Branding can pursue careers in various fields such as advertising agencies, marketing firms, media companies, and corporations, working in roles such as account executives, creative directors, brand managers, media planners, and digital marketing specialists.
|Degree Name||Bachelor of Business Administration (BBA) in Advertising and Branding|
|Eligibility||10+2 or equivalent from a recognized board or university|
|Admission Process||Entrance Exam/ Merit-based|
|Coursework||Marketing Research, Consumer Behavior, Advertising Principles, Brand Management, Creative Design, Digital Marketing, Media Planning, etc.|
|Career Opportunities||Advertising Agencies, Marketing Firms, Media Companies, Corporations, etc.|
|Job Roles||Account Executives, Creative Directors, Brand Managers, Media Planners, Digital Marketing Specialists, etc.|
Online BBA in Advertising and Branding is an undergraduate degree program that can be pursued by students who want to enter the field of advertising, branding, and marketing. Typically, the following types of individuals pursue this degree:
There are several reasons why one may consider pursuing an online BBA in Advertising and Branding. Here are some of the key reasons:
The eligibility criteria for an online Bachelor of Business Administration (BBA) in Advertising and Branding program may vary depending on the institution offering the program. However, some common eligibility requirements for an online BBA in Advertising and Branding program may include:
An online Bachelor of Business Administration (BBA) in Advertising and Branding program is a specialized course that combines business management principles with advertising and branding concepts. Some other similar courses that students may consider pursuing are:
|Job Position||Average Salary (INR)|
|Advertising Account Executive||3,00,000 – 6,00,000|
|Brand Manager||6,00,000 – 10,00,000|
|Digital Marketing Manager||4,00,000 – 8,00,000|
|Media Planner||3,00,000 – 6,00,000|
|Creative Director||7,00,000 – 15,00,000|
|Market Research Analyst||3,00,000 – 6,00,000|
|1||Principles of Management|
|Business Mathematics and Statistics|
|Introduction to Advertising and Branding|
|Business Research Methods|
|Creative and Art Direction|
|Media Planning and Buying|
|Brand Management and Strategy|
|4||Integrated Marketing Communications|
|Digital Marketing and Analytics|
|Sales Promotion and Event Management|
|Public Relations and Corporate Communications|
|Entrepreneurship and Small Business Management|
|5||Advertising Production and Management|
|International Marketing and Advertising|
|Ethics and Social Responsibility in Advertising and Branding|
|Advertising and Branding in the Context of Emerging Markets|
|Elective Course 1 (choose one)|
|6||Advertising and Branding Research and Evaluation|
|Elective Course 2 (choose one)|
|7||Dissertation or Internship (based on university policy)|
|Elective Course 3 (choose one)|
|Elective Course 4 (choose one)|
|Elective Course 5 (choose one)|
|Elective Course 6 (choose one)|
What is a BBA in Advertising and Branding?
A BBA in Advertising and Branding is an undergraduate degree program that provides students with knowledge and skills in advertising, branding, marketing, and communication. The program focuses on how to develop and implement effective advertising and branding strategies to promote products, services, and organizations.
What are the job prospects for graduates of a BBA in Advertising and Branding?
Graduates of a BBA in Advertising and Branding can pursue a variety of careers in the advertising and branding industry, including roles such as account executive, brand manager, copywriter, media planner, and public relations specialist. They can work in advertising agencies, marketing firms, media companies, and corporate marketing departments.
What skills are required to succeed in a BBA in Advertising and Branding program?
Students in a BBA in Advertising and Branding program should possess strong communication skills, creativity, analytical and critical thinking skills, and the ability to work in a team. They should also be familiar with digital marketing tools and techniques, have a good understanding of consumer behavior, and are able to develop and execute effective advertising and branding strategies.
What are some of the courses offered in a BBA in Advertising and Branding program?
Courses in a BBA in Advertising and Branding program may include Introduction to Advertising and Branding, Consumer Behaviour, Marketing Principles, Advertising Research, Creative Strategy and Execution, Media Planning and Buying, Brand Management, Public Relations, Digital Marketing, and Ethics and Legal Issues in Advertising and Branding.
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